Panola, A Native American word used by the Cherokee Indians to describe cotton. During the 18th Century the Cherokee Tribe dwelled in the southeast, calling many southern states their home. One of which is South Carolina, home of Panola Apparel. A locally owned business established in beautiful Charleston, SC. Representing and honoring the brand by Native and Tribal themes shown in our designs. Inspiring a collection of the most comfortable shirts you'll ever put on your back!