About Us


Panola is a word used by the Cherokee Nation to describe cotton, a crop long cultivated by Native Americans across the lands that now comprise the southeastern United States. Growing up in Panola, Alabama, founder Wesley Horne, and his brothers would tread through miles of gorgeous countryside daily. Roaming through creeks, pastures, and woods they ran across all kinds of artifacts from the Cherokee tribe. 

To honor these findings, Wesley wanted to build something local with this rich history, and those daily adventures inspired the tribal theme for this unique product line. Panola Apparel garments are designed and created in Charleston, South Carolina. And while he now calls Charleston home, Wesley continues to draw inspiration from his Panola roots, while still growing the tribe.